Behind The Cult

CULT of YOUTH was created early Autumn 2011 by head designer, London trained silversmith Kelly Seymour. Forged out of chaos in a Hackney warehouse, the first collection of heavy cross chokers and silk bound animal bones launched at London Fashion Weekend that autumn. Two years at Portobello market followed which led to meeting the head accessories buyer at Urban Outfitters with three subsequent seasons in stores including Oxford Circus, Paris, Copenhagen, Amsterdam and Berlin.

After joining club Motherhood and with the launch of the signature MAMA Chain in Summer 2015, this new collection is a personal reflection between the deeply intimate connection to jewellery and family ties whilst staying true to the Crystal/Skull aesthetic that well known to CULT of YOUTH.

Each piece is handmade to order by Kelly in her home studio whilst raising her rapscallion one year old son Elvis in London, England.

Welcome to The Cult